Italy has one of Europe’s most lively mobile markets, supported by a large population keen to try new services. Italy has the third highest penetration rate in the world with a 90 - 100% penetration rate in the 12 to 50 age range. With little room for growth in terms of subscriber numbers, competition between operators turns to pricing strategies which will cause ARPU to fall by 3% year on year from $34pcm in 2005 to $32pcm in 2007.
Rising ARPU from data services and the ability of operators to distinguish themselves via data services remains the best opportunity for operators to stem falling ARPU.The market is dominated by three operators, while a fourth, 3 Italia, has struggled to make a profit or significantly expand its customer base. All four providers operate 3G networks, while investments in network upgrades have provided rich opportunities for mobile data use among consumers. Wireless penetration levels in Italy will increase from our projected 156% in 2008 to our fore casted 163% in 2010.
Learn More: http://www.m-bill.net/coverage/sms/premium/europe/italy
Wednesday, 3 September 2008
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